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Key to our ability to quickly deploy any size sales force is the unique and patent pending way in which our technology manages correspondence re-assembly and one-to-one personalization universally across your sales force. |
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Your company's sales letter content, on-demand literature, and campaign content is stored in one centralized location. Your sales reps manage their own prospects and target materials using the Mobile Rolodex!
Keenly important to this process is ensuring that the content of your correspondence is at it's peak for professionalism, situational relevance and it's ability to persuade your prospects to identify with the value proposition you want to engage them with.
When you sign up for Mobile Marketer and Sales Support Center on-demand services, we'll assign a Campaign Manager, one or more Writers and a Campaign Coordinator to your account. This team will help you to structure and create a set of automated personal correspondence that is ideal for use with Mobile Marketer.
The list of one-to-one, same day fulfillment, print on-demand, personal correspondence types we typically handle is extensive and examples are provided as follows:
Situation Letter Types by Objective
Attachment Types by Function
Campaign Types by Desired Result
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The ideal sales follow up system. Mobile Marketer helps you to you manage and deliver a set of very effective, highly personalized sales letters that you can target based on the situation instantly.
The resulting correspondence is generated on your existing letterhead and will be virtually indistinguishable to your prospect from correspondence you prepared yourself.
Situation letters mail the same day when ordered before 5PM CST. Personal Correspondence types most often used with Mobile Marketer include:
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Chance Encounter Letter - Used after meeting someone briefly that you think will be a good prospect. The letter acknowledges the introduction, provides an overview of your value proposition and asks for an opportunity to get together. |
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After Meeting Follow-Up - Used to reinforce the prospect's opinion of your professionalism. The letter thanks the prospect for taking the time to meet, reinforces the value proposition, assumes the business and suggests next action.
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Account Review - Used to schedule periodic account review meetings. Thanks the customer for his/her loyalty to your company, offers your services to discuss their needs and ensure your product or service is meeting demands - suggests a meeting soon and provides the next action.
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Customer Appreciation Letter - Used to reinforce the relationship by thanking the customer for a recent purchase and offers your personal attention anytime. Then suggests that if the customer was indeed happy with your product or performance that they refer you to others.
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New Customer Letter from President / CEO - Generated anytime you acquire a new customer and personalized from the President or CEO. No company is too big and no CEO too high up on the ladder not to make this one of their standard customer relationship practices!
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Sample Request or Literature Cover Letter - Used to accompany samples or literature fulfilled by the Sales Support Center. Personalized one-to-one so that it appears the literature or sample was personally prepared and mailed by you.
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Cross Referral Letter - Thanks the customer for their loyalty while asking if they know others who will also benefit from your product or service. This is a more specific referral gathering variation of the customer appreciation format.
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Special Event or Sale Announcement - Get the word out quickly on just about any event, sale or special appreciation function. Alternatively, turn this into a campaign and mail on a count down frequency right up to the event!
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The Dreaded Collection Letter - Your company's services and products are valuable. You deserve to be paid! Remind them gently, sternly, or in a full force onslaught - we'll create as many variations as you need!
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Situation Letter Types by Objective |
Campaign Types by Desired Result
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Attachment Types by FunctionMobile Marketer provides you with the ability to manage item-by-item fulfillment schedules that include of any number of total correspondences. With any number of on-demand or stock attachments per correspondence item.
Print on-demand offers you the ability to quickly change correspondence content to remain current with changing market conditions, new solutions, and new products. Print on-demand also reduces your percentage of collateral material wastage to exactly zero - you only pay for what prints to ship!
In addition to print on-demand support, we also provide facilities for on-demand stock item insertion and fulfillment. This includes support for samples and ad specialty or promotional items/gifts. Examples are as follows:
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On-Demand White Paper Fulfillment - When you need to educate your prospect, a white paper or case study becomes an invaluable tool to accomplish this. Support includes on-demand printing, binding and fulfillment.
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Catalog Fulfillment - We're ready to fulfill your product catalogs & that includes helping you to design, layout and publish for on-demand printing or traditional print production and stocking.
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Product Price and Data Sheet Fulfillment - We will stock or print on demand your price sheet or product data sheet and include it with any situational or campaign correspondence item.
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Brochure & Flyer Fulfillment - Stock or print on-demand for tri-fold brochures and flyers. Stop wasting money on out of date content and damaged collateral materials - Make the move to on-demand printing and fulfillment today!
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Testimonial Fulfillment - Want to really set yourself apart? We'll on-demand print and fulfill a single page, full color testimonial for $1.00 with any order! Also reference online streaming video testimonials at the same time! ... More
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Product Sample Fulfillment - We can fulfill your product samples the same day or include samples as a part of any ongoing campaign. Call for pricing and arrangements - support available for most kinds of samples, size and weight dependent including non-perishable food stuffs.
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Promotional or Gift Items - Now what a great idea! Stop driving around with all of those coffee mugs, pens, paper weights and polo shirts in your car. Have the Sales Support Center fulfill them with a personal note.
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Complex Selling Document Support - Link into The Sales Support Center with Master Seller and Sales Automator for full sales support document assembly and preparation support. Capabilities include drafting, automation, and fulfillment for client centered proposals, product configuration, product or solution quotes and case specific ROI analysis reports! Yes we really can automate and fulfill documents that require absolute precision and situational relevance to a variable value proposition or need.
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Situation Letter Types by Objective | Attachment Types by Function
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Campaign Types by Desired ResultMobile Marketer campaign services represent the most effective, most professional, and least expensive method for penetrating new accounts. This Mobile Marketer feature involves the fulfillment of "pre-timed' sequential sales letters, literature, testimonials and samples.
Campaigns are designed by the Sales Support Center in coordination with you for maximum persuasion effect. The goal of Mobile Marketer campaigns is to penetrate new accounts and increase activity with existing customers.
The Personal Campaign Engine provides support for:
An unlimited number of correspondence events per campaign.
An unlimited number of allowable attachments per campaign event.
An unlimited and variable frequency between correspondence events.
No minimum order level - We will manage a campaign between just one sales rep and one prospect.
Weekly campaign status and management roll-up reports delivered directly to you. They include prospect contact information, campaign status and suggested call dates.
Almost any type of campaign is possible, here are examples of our most frequently used types:
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Warm Introduction Campaign - Used after you meet someone briefly that you think will be a good prospect. The campaign, depending on the type of product or service you sell has a variable frequency and duration lasting between two months to two years and generally consists of 3 to 5 personal communications, accompanied by literature and or testimonials. Each communication reinforces your value proposition and requests an opportunity to meet and do business.
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Cold Introduction Campaign - Used to automatically target someone that you think will be a good prospect. The campaign, depending on the type of product or service has a variable frequency and duration lasting between two months to two years and generally consists of 3 to 5 personal communications accompanied by literature and or testimonials. Each communication reinforces your value proposition and requests an opportunity to meet and do business.
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Dislodge Competitor Campaign - Used to automatically target someone that you know is doing business with a competitor. The campaign, depending on the type of product or service has a variable frequency and duration lasting between two months to 6 months and generally consists of 3 to 5 personal communications accompanied by literature and testimonials. Each reinforces your value proposition and suggests that you can deliver better product, price, or results then suggests that exploring the possibilities of alternate relationships is always beneficial and consistently requests an opportunity to meet.
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Develop New Business within Existing Account Campaign - Used to automatically target your current buyer within an account. This campaign introduces new products, services, capabilities or ideas. The campaign, depending on the type of product or service has a variable frequency and duration lasting between two weeks to 2 months and generally consists of 2 to 4 communications accompanied by literature and testimonials. Each presents a good reason to get together and or explore new possibilities - highly effective.
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Develop Lateral Business within Existing Account Campaign - Used to automatically target someone in an existing account that you do not directly do business with. This campaign is applicable to selling within large accounts where introductions and opportunities within other divisions or departments is possible. The campaign, depending on the type of product or service you sell has a variable frequency and duration lasting between two months to 6 months and generally consists of 3 to 5 personal communications, accompanied by literature and or testimonials. Each communication reinforces your value proposition and your current successes within the business using the other buyer as the example and suggests that the current prospect would also benefit from the same type of relationship and consistently requests an opportunity to meet and do business.
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Customer Continuous Appreciation or Image Building Campaign - This campaign is used to ensure that your customer never feels forgotten. The campaign, depending on the type of product or service you sell, and depending on the customer's typical vs. desired purchasing habits has a frequency that conforms to a schedule of monthly, quarterly or semi-annual contacts. This campaign can also be used to inform. This campaign runs continuously.
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End of Life Cycle Repurchase Campaign - This campaign targets existing customers and the know end of life for the product or service they purchased. Based on product or service, this campaign targets the customer from as soon as 3 months before end of life to as close to 1 week before EOL. The campaign consists of 2 to 3 correspondences. Ideal for end of lease call to action.
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Parts, Spares, Scheduled Maintenance and Re-Stocking Campaigns - This campaign is modeled to conform to the preventative and recurring maintenance cycles for consumables and parts for products that the customer operates. Additionally, this campaign is also used to boost your customer's investment in spares of the same nature. This campaign's correspondence and frequencies are based on your specific product.
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Event Promotion Campaign - This campaign is modeled to count down to a specific event or sale and is designed as a personal invitation. Depending on the event or scope of sale, several communications are sent at prearranged dates prior to the event.
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The Team Selling Campaign, Wow! - Use the uniquely powerful features of the World's Best Personal Campaign Engine to launch team selling campaigns. Mix different campaign types personalized from different individuals on the selling team and direct them to the same prospect at the same time, one after the other, or combined into coordinated offset time lines - This is Highly Effective!
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