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Motorola and Sales Automation Support, Inc. Offer Automated Sales Correspondence Via Mobile Phones
Mobile Marketer application enables mobile sales professionals to automatically generate sales letters and manage personalized campaigns from the field
PLANTATION, Fla. and MILWAUKEE - September 9, 2002 - Motorola, Inc. (NYSE: MOT) and Sales Automation Support, Inc. today announced a sales automation tool designed to provide mobile sales forces with on-demand document creation and fulfillment services from their wireless phones. The Mobile Marketer application allows sales professionals to generate and send letters, literature and samples, as well as manage individually personalized campaigns, from select Motorola iDEN mobile phones, including the i90c and i95cl models.
"Sales Automation Support's same-day sales support fulfillment services provide mobile sales agents with accurate, timely, and highly effective business correspondence capabilities," said Peter Aloumanis, vice president and general manager, U.S. Markets Division, Motorola's iDEN Subscriber Group. "This offering serves as a valuable productivity tool for the road warrior, regardless of industry."
To use Mobile Marketer, a mobile sales professional drafts and registers a set of personalized, pre-defined template letters. These are generated on the user's letterhead and can even include their photograph. The letters are signed with a reproduced signature that is virtually indistinguishable from the original. After visiting a prospect, the salesperson can use the Mobile Marketer application to request that a specific letter and attachments be generated and sent to the contact. The system also provides full support for individually personalized sales campaigns that can consist of any number of personal correspondences.
"Mobile Marketer provides the sales force with the ability to rapidly design, launch and manage individual sales campaigns that are virtually indistinguishable from personally written communications," said Michelle Keshel, chief executive officer and founder of Sales Automation Support. "Further, Mobile Marketer can go from start to fully operational at any scale in less than two weeks, and Motorola's iDEN handsets allow us to deliver it to the field quickly and inexpensively."
Mobile Marketer is compatible with many customer relationship management (CRM) applications and is available at www.nextel.com/idenupdate. The download is free, and there is a nominal transaction fee each time the service is used, which covers document generation, letterhead and envelopes, postage, and mail fulfillment.
About Motorola and iDEN
Motorola, Inc. (NYSE: MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2001 were $30 billion.
iDEN handsets combine the capabilities of a digital wireless phone with "always on" Internet access, text pager, and two-way radio to enable users to instantly communicate with one or hundreds of individuals at the push of a button. For further information on iDEN handsets, visit www.motorola.com/iden.
About Sales Automation Support, Inc.
Sales Automation Support, Inc. is a leading manufacturer of sales support automation systems featuring on-demand sales document assembly and fulfillment tools for today's highly mobile sales forces. Sales Automation Support is privately held. For more information on Mobile Marketer, visit www.salescampaigns.com.
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Media Contacts:
Lea Faso
Motorola
(954) 723-6333
lea.faso@motorola.com
Michelle Keshel
Sales Automation Support
(866) 278-7848
keshel@SalesCampaigns.com
MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. |
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